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oxford_brand provides the four brand colours of the University of Oxford, England, UK.

Usage

oxford_brand

Format

An object of class character of length 4.

Source

Colour definitions are based on the Digital style guide.

Value

A named vector of colours (HEX/HTML codes of type character).

Details

The (dark) Oxford blue is used primarily in general page furniture such as the backgrounds on the header and footer. This makes for a strong brand presence throughout the site. Because it features so strongly in these areas, it is not recommended to use it in large areas elsewhere. However it is used more sparingly in smaller elements such as in event date icons and search/filtering bars.

The brand colours are "primary" (defined as HEX #002147), "secondary" (defined as HEX #a79d96), "tertiary" (defined as HEX #f3f1ee), and "light_primary" (defined as HEX #122f53).

See also

oxford_general for the general colours of University of Oxford; oxford_link for the link colours of University of Oxford; oxford_shades for the shade colours of University of Oxford; oxford_blog for the blog colours of University of Oxford; oxford_graduate for the graduate colours of University of Oxford; oxford_error for the error colours of University of Oxford; oxford_socialmedia for the social media colours of University of Oxford; seecol for viewing and comparing colour palettes; usecol for using colour palettes; simcol for finding similar colours; newpal for defining new colour palettes; grepal for finding named colours.

Other English university color palettes: birmingham, lancaster_1, lancaster_2, oxford_blog, oxford_error, oxford_general, oxford_graduate, oxford_link, oxford_shades, oxford_socialmedia, uni_manchester

Author

unicol, 2023-06-15.

Examples

oxford_brand
#>       primary     secondary      tertiary light_primary 
#>     "#002147"     "#a79d96"     "#f3f1ee"     "#122f53" 
unikn::seecol(oxford_brand, main = "Uni Oxford brand colours") # view colour palette