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chicago_1 provides the four primary colors of the University of Chicago, USA.

Usage

chicago_1

Format

An object of class character of length 4.

Source

Color definitions are based on the University of Chicago's Brand Identity Guidelines.

Value

A named vector of colors (HEX/HTML codes of type character).

Details

The primary color palette should be used in all digital and print communications to assure brand consistency. Within the primary palette itself, "maroon" should always be the dominant color, with Greys used as accents. For specific color ratios and layout examples, see the following page. Always use these colors at 100 percent. Tints should never be used.

"maroon" (defined as Pantone 202C, CMYK 0/100/70/50 RGB 128/0/0, HEX #800000), "light_greystone" (defined as Pantone Cool Gray 3C, CMYK 4/3/5/16, RGB 217/217/217, HEX #D9D9D9), "greystone" (defined as Pantone Warm Gray 7C, CMYK 16/23/23/44, RGB 166/166/166, HEX #A6A6) and "dark_greystone" (defined as Pantone Warm Gray 11C, CMYK 26/30/34/62, RGB 115/115/115, HEX #73737).

See also

chicago_2 for secondary, accent colors of University of Chicago; seecol for viewing and comparing color palettes; usecol for using color palettes; simcol for finding similar colors; newpal for defining new color palettes; grepal for finding named colors.

Other university color palettes: CMU_1_core, CMU_2_tartan, CMU_3_campus, UCLA_1, UCLA_2, UCLA_3, UCSD_1_core, UCSD_2_accent, UCSD_3_neutral, asu_1, berkeley_1, berkeley_2, birmingham_1, brown_1, brown_2, bu_1, caltech_1, caltech_2, caltech_3, carleton_1, chicago_2, columbia, conc_1, conc_2, conc_3, conc_4, cornell_1, cornell_2, cornell_3_accent, dartmouth_1, duke_1, duke_2, dundee_background, dundee_block, dundee_core, dundee_highlight, edinburgh_1, eth_1, eth_2, eth_3, fu_pal_0, fu_pal_1, fu_pal_2, fu_pal_3, galway_1, galway_2, guelph, harvard_1, harvard_2, harvard_3, hu_pal_1, hu_pal_2, jhu_0, jhu_1, jhu_2, jhu_3_accent, jhu_4_gray, lancaster_1, lancaster_2, laval, limerick_1, lmu_pal_1, lmu_pal_2, lmu_pal_3, manchester_uni_1, manchester_uni_accent, manitoba_1, manitoba_2, mcgill_brights, mcgill_darks, mcgill_grey, mcgill_muted, mcgill_pastels, mcgill_red, mcmaster_brighterworld, mcmaster_heritage, michigan_1, michigan_2, minnesotatwin_2, mit_pal, monash_1, monash_2, mpg_pal, msu_pal, mun_1, mun_2, northwestern_1, northwestern_2, notredame_1, nyu_1, nyu_2, nyu_accent, nyu_neutral, ottawa_1, oxford_blog, oxford_brand, oxford_error, oxford_general, oxford_graduate, oxford_link, oxford_shades, oxford_socialmedia, pitt_1, pitt_2, princeton_0, princeton_1, princeton_2, queens_1, queens_2, rpi_pal_1, rpi_pal_2, rpi_pal_3, rptu_pal, sfu_brand, standrews_1, standrews_2, stanford_1, stanford_2_accent, stanford_3_web, toronto_1, trinity_1, ubc_1, ucalgary_accent, ucalgary_primary, ucalgary_secondary, ucalgary_warmgreys, uci_1, uflorida_1, umass_2, umass_brand, umass_neutrals, uni_bonn_1, uni_bonn_2, uni_freiburg_0, uni_freiburg_1, uni_freiburg_2, uni_freiburg_blue, uni_freiburg_br, uni_freiburg_grey, uni_freiburg_info, uni_goettingen_1, uni_goettingen_2, uni_goettingen_3, uni_hamburg_1, uni_hamburg_2, uni_heidelberg_1, uni_jena_1, uni_jena_2, uni_kassel, uni_kiel_1, uni_kiel_2, uni_koeln_1, uni_koeln_2, uni_konstanz_1, uni_konstanz_2, uni_manchester_1, uni_mannheim_1, uni_mannheim_2, uni_potsdam, uni_regensburg_1, uni_regensburg_2, uni_regensburg_3, uni_stuttgart_1, uni_stuttgart_2_print, uni_ulm_1, uni_ulm_2, upenn_1, upenn_2, uvic_complementary, uvic_core, uwaterloo_arts, uwaterloo_engineering, uwaterloo_environment, uwaterloo_health, uwaterloo_main, uwaterloo_math, uwaterloo_science, vanderbilt_1, vanderbilt_3, waikato, western_uni_1, yale_1, yeshiva, york_1, york_2

Author

unicol, 2023-06-14.

Examples

chicago_1
#>          maroon light_greystone       greystone  dark_greystone 
#>       "#800000"       "#D9D9D9"       "#A6A6A6"       "#737373" 
unikn::seecol(chicago_1, main = "Primary colors Chicago Uni") # view color palette