Skip to contents

uchicago_1 provides the four primary colors of the University of Chicago, USA.

Usage

uchicago_1

Format

An object of class character of length 4.

Source

Color definitions are based on UChicago's Brand Identity Guidelines.

Value

A named vector of colors (HEX/HTML codes of type character).

Details

The 4 primary colors are "maroon" (defined as Pantone 202C, CMYK 0/100/70/50 RGB 128/0/0, or HEX #800000), "light greystone" (defined as Pantone Cool Gray 3C, CMYK 4/3/5/16, RGB 217/217/217, or HEX #D9D9D9), "greystone" (defined as Pantone Warm Gray 7C, CMYK 16/23/23/44, RGB 166/166/166, or HEX #A6A6), and "dark greystone" (defined as Pantone Warm Gray 11C, CMYK 26/30/34/62, RGB 115/115/115, or HEX #73737).

uchicago_1 uses the HEX color definitions.

The primary color palette should be used in all digital and print communications to assure brand consistency. Within the primary palette itself, "maroon" should always be the dominant color, with Greys used as accents.

For specific color ratios and layout examples, see the Brand Identity Guidelines.

Always use these colors at 100 percent. Tints should never be used.

Author

unicol, 2023-06-14.

Examples

uchicago_1
#>          maroon light greystone       greystone  dark greystone 
#>       "#800000"       "#D9D9D9"       "#A6A6A6"       "#737373" 
unikn::seecol(uchicago_1, main = "Primary colors Chicago Uni") # view color palette