Brighter World colours of McMaster University, Canada
Source:R/McMaster.R
mcmaster_brighterworld.Rdmcmaster_brighterworld provides the Brighter World Colours
of McMaster University, Canada.
Source
Colour definitions are based on McMaster's Digital brand manual (PDF).
Details
The corresponding colours are
"Brighter world yellow" (defined as HEX #FFD100),
"Brighter world lime" (defined as HEX #D2D755), and
"Brighter world sky blue" (defined as HEX #8BD3E6).
The darker tones of the Brighter World Colours are
"Brighter world red" (defined as HEX #A6192E),
"Brighter world green" (defined as HEX #007B4B) and
"Brighter world blue" (defined as HEX #007096).
The Brighter World brand colours blend well with McMaster Maroon and Gold and provide a broadened range of colour options that renew McMaster’s image in a youthful way.
This palette is intentionally vibrant and these hues complement each other and the Heritage Colour palette, reflecting the “Brighter World” brand story and spirit of collaboration at the university.
The highlight colours of the Brighter World palette are used for highlights and backgrounds in the duotone images.
The colours are used to contrast the highlights in the duotone images. The Darker Tones palette is intended to add contrast where a darker colour is necessary to retain clarity of detail in a photograph.
Because of its strong impact, use the darker red judiciously.
The neutral support colour of the Brighter world colours is
"Cool grey" (defined as HEX #DBDBDD).
See also
mcmaster_heritage for the heritage colours of McMaster University;
seecol for viewing and comparing colour palettes;
usecol for using colour palettes;
simcol for finding similar colours;
newpal for defining new colour palettes;
grepal for finding named colours.
Other Canadian university color palettes:
carleton,
concordia_1,
concordia_2,
concordia_3,
concordia_4,
guelph,
laval,
manitoba_1,
manitoba_2,
mcgill_brights,
mcgill_darks,
mcgill_grey,
mcgill_muted,
mcgill_pastels,
mcgill_red,
mcmaster_heritage,
mun_1,
mun_2,
queensu_1,
queensu_2,
sfu_brand,
ubc,
ucalgary_1,
ucalgary_2,
ucalgary_accent,
ucalgary_warmgreys,
uottawa,
utoronto,
uvic_1,
uvic_2,
uwaterloo_arts,
uwaterloo_engineering,
uwaterloo_environment,
uwaterloo_health,
uwaterloo_main,
uwaterloo_math,
uwaterloo_science,
western_uni,
yorku_1,
yorku_2
Examples
mcmaster_brighterworld
#> Brighter world yellow Brighter world lime Brighter world sky blue
#> "#FFD100" "#D2D755" "#8BD3E6"
#> Brighter world red Brighter world green Brighter world blue
#> "#A6192E" "#007B4B" "#007096"
#> Cool grey
#> "#DBDBDD"
unikn::seecol(mcmaster_brighterworld,
main = "McMaster's Brighter World colours") # view colour palette
