chicago_1 provides the four primary colors
of the University of Chicago, USA.
Source
Color definitions are based on the University of Chicago's Brand Identity Guidelines.
Details
The primary color palette should be used in all digital and print communications to assure brand consistency.
Within the primary palette itself, "maroon" should always be the dominant color, with Greys used as accents.
For specific color ratios and layout examples, see the following page. Always use these colors at 100 percent.
Tints should never be used.
"maroon" (defined as Pantone 202C, CMYK 0/100/70/50 RGB 128/0/0, HEX #800000),
"light_greystone" (defined as Pantone Cool Gray 3C, CMYK 4/3/5/16, RGB 217/217/217, HEX #D9D9D9),
"greystone" (defined as Pantone Warm Gray 7C, CMYK 16/23/23/44, RGB 166/166/166, HEX #A6A6) and
"dark_greystone" (defined as Pantone Warm Gray 11C, CMYK 26/30/34/62, RGB 115/115/115, HEX #73737).
See also
chicago_2 for secondary, accent colors of University of Chicago;
seecol for viewing and comparing color palettes;
usecol for using color palettes;
simcol for finding similar colors;
newpal for defining new color palettes;
grepal for finding named colors.
Other U.S. university color palettes:
CMU_1_core,
CMU_2_tartan,
CMU_3_campus,
UCLA_1,
UCLA_2,
UCLA_3,
UCSD_1_core,
UCSD_2_accent,
UCSD_3_neutral,
asu_1,
asu_2,
asu_3,
berkeley_1,
berkeley_2,
brown_1,
brown_2,
bu,
caltech_1,
caltech_2,
caltech_3,
chicago_2,
columbia,
cornell_1,
cornell_2,
cornell_3_accent,
dartmouth_1,
dartmouth_2,
dartmouth_3,
duke_1,
duke_2,
harvard_1,
harvard_2,
harvard_3,
jhu_0,
jhu_1,
jhu_2,
jhu_3_accent,
jhu_4_gray,
manchester_uni_1,
manchester_uni_accent,
michigan_1,
michigan_2,
minnesotatwin_1,
minnesotatwin_2,
mit,
monash_1,
monash_2,
msu,
northwestern_1,
northwestern_2,
notredame_1,
notredame_2,
nyu_1,
nyu_2,
nyu_accent,
nyu_neutral,
pitt_1,
pitt_2,
princeton_0,
princeton_1,
princeton_2,
rpi_1,
rpi_2,
rpi_3,
stanford_1,
stanford_2_accent,
stanford_3_web,
uci_1,
uci_2,
uci_3,
uci_4,
uflorida_1,
uflorida_2,
uflorida_3,
umass_1,
umass_2,
umass_neutrals,
upenn_1,
upenn_2,
vanderbilt_1,
vanderbilt_2,
vanderbilt_3,
yale,
yeshiva
Examples
chicago_1
#> maroon light_greystone greystone dark_greystone
#> "#800000" "#D9D9D9" "#A6A6A6" "#737373"
unikn::seecol(chicago_1, main = "Primary colors Chicago Uni") # view color palette
